Business Challenge:
The George Warren Brown School of Social Work at Washington University in St. Louis wanted to create a more user-centered web site that was on brand, with a management structure that would allow for more streamlined content creation and ultimately less reliance on IT and Communications departments.
Solution:
The school hired TOKY Branding + Design to provide design advice and chose to partner with Oakwood to provide them with a state-of-the-art website and Intranet developed in Microsoft Office SharePoint Server (MOSS) 2007. MOSS 2007 was chosen because of the unique requirements of the site, namely the need to enable content ownership outside of IT. TOKY provided the design components and Oakwood provided the MOSS expertise to bring the site to fruition in a short period of time.
Benefits:
By using MOSS 2007, department heads can edit their own portions of the external website; the internal webmaster simply approves the new additions. There is no longer a need to write code or operate reactively to departmental needs. A new intranet site, also being developed in MOSS 2007, includes workflows so that the school can centrally develop content and publish it internally and/or externally when needed. The end result is two separate sites, each meeting the design and content needs of either internal or external audiences, linked together and managed through MOSS 2007. The Brown School is one of the first higher education institutions to have their website developed in MOSS 2007.
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