Social Media

Reduce the Cost of Social Media Marketing

I read an article the other day that discussed that “free” social media marketing is a terrific time and money hog in the corporate environment, and my own experience bears that out.  We have developed a new utility that takes a little of the cost out and makes the monitoring […]

Social Media Metrics That Really Matter

Do you know what the social media metrics that really matter are?  As big data continues to be a big deal for businesses, many marketing teams struggle to combine the analytics behind social media with sales data to deliver an ROI-centric strategy. A 'go-with-your-gut' marketing plan is simply not enough […]