Do you accept the proposition that every business should have a mobile application? Part of your acceptance is the acknowledgment that the user community is carrying around hand-sized computers on which they sometimes have telephone conversations. However, many businesses have not yet made the leap from their particular business model into the mobile application world.
Here, therefore, in no particular order, are a few customer-centric areas that mobile applications could address – geared toward some business types that might not traditionally think of the mobile application play.
Mobile Application | Solutions
- If you are selling practically anything – from battleships to bubblegum, a catalog of your wares available in a mobile application – even if only to your own sellers – will likely increase sales, customer service ratings, and overall responsiveness. Own a trade show floor, or own the elevator conversation, when your seller doesn’t have to get out a paper catalog to show what they have to sell.
- On the mobile catalog front – think about catalogs for parts, services, add-ons – available to installers and/or owners of your product.
- How about installation manuals and/or repair manuals for those complex items you build? Can you stand apart from the competition by being the easiest company in your category with which to do business?
- Find the closest repair shop or service depot.
- Trade shows a bit part of your business? How about an app that alerts trade show attendees to the next show/session/demo in your booth?
- Customer service surveys – on the spot. Tie this to a QR code to make it super-easy to get instant feedback before a customer leaves the shop, restaurant, or store. (I thought of this while signing the receipt at the auto body shop.)
- Maintenance reminders, schedules, or appointments for the car, the furnace, the water heater, the boat…
- In the restaurant business? How about a mobile app with nutritional information for every item on the menu? What about ways to ask for them to be made lighter?
- Remote workforce input – fill out a form, take a picture of what’s been done, annotate a record – good for any business that employs or hires merchandisers, inventory clerks, survey-takers.
Just a few ideas, and not even touching on line-of-business application extensions to your own workforce – real-time order status, customer quoting, inventory queries, etc. That is an article all on its own. What ideas do you have? Any business you’re doing business with – and wishing they had a mobile application because it would make something easier for you?
Since 1981, Oakwood has been helping companies of all sizes, across all industries, solve their business problems. We bring world-class consultants to architect, design and deploy technology solutions to move your company forward. Our proven approach guarantees better business outcomes. With flexible engagement options, your project is delivered on-time and on budget. 11,000 satisfied clients can’t be wrong. Let’s have a discussion to learn more about your business needs and goals.
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Since 1981, Oakwood has been helping companies of all sizes, across all industries, solve their business problems. We bring world-class consultants to architect, design and deploy technology solutions to move your company forward. Our proven approach guarantees better business outcomes. With flexible engagement options, your project is delivered on-time and on budget. 11,000 satisfied clients can’t be wrong.