Buyers have new expectations for the way in which they will do business, whether they are buying shoes or jet engines. They have more supplier choices available to them than ever before. What can technology do to attract and retain customers? Some ideas:
- Become easier to do business with than any of your competitors
- Make the right information accessible to mobile device users
- Take advantage of social media to get new customers
- Create a world class customer help desk
- Nurture your customers through email campaigns, coupon drops, and newsletters
- Understand their business drivers and create a customized buying experience
Information Technology will get you there.