Sales, Marketing, Finance, and Human Resources are each a part of the overall health of an organization. Whether attracting or selling new customers, creating the next new product, managing corporate finances, or retaining employees, the mission of each group is achieved more easily with technology.
- Sales needs to engage with prospects who are purchase-ready, efficiently quote or propose to prospective customers, and sell profitable deals. Retaining customers and creating add-on sales opportunities is a big priority, since it is easier to sell more to a current client than to cultivate a new client.
- Marketing must attract prospects, capture marketplace demand, and efficiently move prospects through the funnel until they are ready for sales engagement. Web 2.0 is a huge factor with the Marketing Group, including social media marketing. Mobile marketing is a big consideration as well.
- Finance is looking for ways to decrease and control costs and needs to be able to manage from leading indicators, not lagging indicators, so that decisions can be made quickly and proactively. Wehter negotiating with suppliers, analyzing project profitability, or streamlining the purchasing process, Finance needs data delivered efficiently in order to make the right decisions at the right time.
- Human Resources is in the business of attracting and retaining good employees, and must have processes in place that allow face-to-face interaction with potential recruits and current team members to be effective and high value. Employees need access to information, and HR must be able to efficiently maintain current information in a form that is accessible to all team members.
Technology is a significant contributor to the successful achievement of goals in every functional area of an integrated organization. By solving challenges in Information Technology, more time and IT resources are available to move the organization forward.
The links to the left will provide you with more information in each area, including case studies and relevant postings on the Oakwood Insights blog.