Pokémon Go, Augmented Reality, and What the Future Holds

Pokémon Go, Augmented Reality, and What the Future Holds

If you’ve been outside recently, you’ve probably noticed at least one of the millions of people chasing virtual Poke monsters through the streets while staring at the screens of their smartphones. It is tempting to attribute the virality of Pokemon Go to its brand. For years, Nintendo held out on creating a Pokemon app, and finally introduced the beloved characters to the mobile device. It was an instant hit. But what may be overlooked in the virality of Pokemon Go is the market’s eagerness for augmented reality.Also Read: Being Agile is More Important Than Being PerfectA Killer Mobile AppThe Pokemon Go phenomenon meets a need that no other mobile app has successfully met. Players of Pokemon Go get to do something they cannot do in actual reality, without the commitment of complete escape--as is the case with virtual reality. Pokemon Go is a hybrid, so to speak, of actual reality and virtual reality. The outrageous success of Pokemon Go is...
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