Digital Transformation Within Hospitality – A Mobile First Case Study

Digital Transformation Within Hospitality – A Mobile First Case Study

Digital transformation within the hospitality industry has begun to push innovation in the mobile technology space. As a result, user experience and customer loyalty have become more important than ever before. Customers want to quickly make decisions and act upon them...all while on-the-go. Simple responsive websites are not enough to meet the needs for an ever-demanding demographic.Why Digital Transformation?A Mid-Western regional hotel brand, needed to make a meaningful change to the way users interacted with their booking and reservation system. They had a basic responsive website solution designed to allow mobile users to both make and manage reservations and learn about customer loyalty promotions on a website that automatically resized based on the device the customer used. In the past, companies would use this technique to meet customer needs in a cost-effective manner. Ten years ago, the concept of responsive design was introduced to meet the problems experienced by many business struggling to address the demands of the marketplace.  Google even started...
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Designing the Consumer Experience (Physical and Digital)

Designing the Consumer Experience (Physical and Digital)

A quality consumer experience means everything.  As consumers, we often don't think about the importance of a great consumer experience.  As businesses, it is everything we should be thinking about.  Isn't it all about the customer?  Recently, an article by PSFK outlined some of the takeaways from the retail conference. The findings are in line with a recent interview with Virgin Atlantic’s SVP for Marketing and Customer Service, Reuben Arnold. Reuben said that the technology is not the focus, though in this digital age, you would think that's false. But as always, as any good marketer or business person knows, it should be all about the customer.Designing The Consumer Experience For Shoppers"Not a lot has happened in retail, but the consumer has changed,” Keith Mercier, Worldwide Retail Leader at IBM Watson said during his presentation at the Future of Retail 2016 NYC.“The most important thing for me is we never start from a point of saying, how can we use...
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The Business Potential of IT Transformation

The Business Potential of IT Transformation

No one thinks of IT as a back-office support department—now everyone looks to IT as an integral part of overall strategy. But where should CIOs begin? First, they need to think beyond their own experiences and domain expertise and begin viewing IT through a wider operational and strategic lens. Deloitte University Press.  IT unbounded: The business potential of IT transformation Tech Trends 2017.  Written by Atilla Terzioglu, Martin Kamen, Tim Boehm, Anthony Stephan.  February 07, 2017.    IT Transformation As organizations modernize their IT operating and delivery models, some are creating multifunctional teams and breaking down silos across IT. They are also looking beyond organizational boundaries to explore the open talent market and to form new types of relationships with vendors, incubators, and academics. Finally, with technology dominating strategic business priorities, some companies are educating executives and staff to increase awareness and understanding of both core and emerging technologies. For many, embracing this multifaceted approach may require adjustments to org models, IT processes and supporting...
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