Interview with Guy Kawasaki on Marketing

Interview with Guy Kawasaki on Marketing

Good information shared by arguably one of the industry’s leaders. Interview with Guy Kawasaki on marketing and building a brand.About OakwoodSince 1981, Oakwood has been helping companies of all sizes, across all industries, solve their business problems.  We bring world-class consultants to architect, design and deploy technology solutions to move your company forward.   Our proven approach guarantees better business outcomes.  With flexible engagement options, your project is delivered on-time and on budget.  11,000 satisfied clients can’t be wrong....
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Managing the Sales Prevention Department

Managing the Sales Prevention Department

Every time a representative of your company interacts with a customer, they could be reassigning themselves to the Sales Prevention Department.  Every time one of your company's processes or systems touches a customer, they could be part of the Sales Prevention Department too.  People need to understand their role in the customer interaction process.  And people who manage systems and processes need to understand the same thing.Sales That Fall Off The Back EndThe most important thing any organization does is attract and retain customers.  So doesn't it make sense that every organization would provide education to the team members as to how they affect that relationship?Brenda Gelston, Demand Generation and Customer Engagement Consultant at Marketing Momentum Associates out of New England:Ask any business owner or a senior manager if they know how their customers reach the decision to work with them and they start talking about their white papers, their product fact sheets, their webinars… well, you get the picture. Not too...
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Oakwood Announces Partnership With Evolve Digital Labs

Oakwood Announces Partnership With Evolve Digital Labs

An important message from Oakwood CEO, Charles Windsor - I am excited to share today that Oakwood Systems Group has announced a new partnership with Evolve Digital Labs.Our Partnership Brings Together Two Market LeadersWe are both market leaders.  Oakwood is a leader in technology-driven solutions, and Evolve Digital Labs in marketing-driven solutions. The discussions leading up to our partnership have always focused on how our service offerings complement one another to bring new and greater value to our clients.Evolve Digital Labs | A Great FitOakwood was founded with a single goal in mind: solve problems for our clients through technology-driven solutions. Whether it be through increased data visibility, streamlined business processes, improved customer experience, or strengthened data security, Oakwood exists to drive change and improve performance. Evolve Digital Labs, with its proven track record of delivering marketing solutions through technology and data, operates under a similar model: enable growth by aligning innovation with investment. Powerful on their own; together our...
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