Category: Social Media

I read an article the other day that discussed that "free" social media marketing is a terrific time and money hog in the corporate environment, and my own experience bears that out.  We have developed a new utility that takes a little of the cost out and makes the monitoring and responding to certain social media types more of a "hands-off" experience.  A great fit for B2C companies. Not a good fit for Oakwood.The Power Outage With Social MediaI am juggling the same things that every marketer is juggling.  How to deliver relevant content to the right people and developing that content, to begin with.  But there are too many tools that don't talk to each other.  I need for a master's degree in flowcharting.  I feel like I hit a power outage!SummaryReduced to its lowest common denominator, the challenge for marketers today really resides with the data.  We can use any tools we want as long as we can integrate...

Do you know what the social media metrics that really matter are?  As big data continues to be a big deal for businesses, many marketing teams struggle to combine the analytics behind social media with sales data to deliver an ROI-centric strategy. A 'go-with-your-gut' marketing plan is simply not enough in today's data-driven world. But, with so many data points available, how can you be certain which is the most important?Social Media Metrics 101We interviewed social media expert, Stephanie Nissen, and asked for her input. Here is a summary of what she shared on the webinar:Q: With so many social media channels available, how can businesses decide which networks are the most important?A: It all comes down to the type of content you can produce. Pinterest, for example, is a very visual network. You should only participate in Pinterest if you have high-value, highly visual content to share. Many B2C brands have seen great success with Pinterest because of its...