Who is ready for mobile platform wars?  A report conducted by Vision Mobile features the latest trends in platforms, languages, and tools that app developers are using and how much money they’re making. The report includes responses to an initial survey of more than 10,000 app developers in 137 countries.

Highlights

Android and iOS remain the leaders in the mobile platform war, however there is significant competition between platform providers for developer mind share. The mobile computing market is so much bigger than any before it, that even a tiny share of market represents an installed base that is too large for developers with global ambitions to ignore. Apps with an advertising-supported business models, or social apps depending on network effects target any platform with almost unlimited reach. However, apps on the global scale are now a table stake for new platforms. Platforms that don’t include apps like WhatsApp and Instagram will struggle to gain acceptance on the global level.

The mobile computing market is so much bigger than any before it, that even a tiny share of the market represents an installed base that is too large for developers with global ambitions to ignore. Apps with advertising-supported business models, or social apps depending on network effects target any platform with almost unlimited reach. However, apps on the global scale are now a table stake for new platforms. Platforms that don’t include apps like WhatsApp and Instagram will struggle to gain acceptance on the global level.

Vision Mobile found that the average number of platforms a developer targets has fallen from 2.9 a year ago, to 2.5 in the Q1 report to 2.2 at the time of the survey.

Developer mind share for iOS is down slightly over the last 6 months.  This is not due to fewer developers making the platform their primary target.  Rather, fewer choosing to support both Android and iOS. In most local markets developer mind share is related to platform market share, with a bias towards iOS due to its disproportionate share of the high-end customers – latest official figures imply that the average iOS user is worth 4 Android users in terms of store revenues.

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