Digital Transformation Within Hospitality – A Mobile First Case Study

Digital Transformation Within Hospitality – A Mobile First Case Study

Digital transformation within the hospitality industry has begun to push innovation in the mobile technology space. As a result, user experience and customer loyalty have become more important than ever before. Customers want to quickly make decisions and act upon them...all while on-the-go. Simple responsive websites are not enough to meet the needs for an ever-demanding demographic.Why Digital Transformation?A Mid-Western regional hotel brand, needed to make a meaningful change to the way users interacted with their booking and reservation system. They had a basic responsive website solution designed to allow mobile users to both make and manage reservations and learn about customer loyalty promotions on a website that automatically resized based on the device the customer used. In the past, companies would use this technique to meet customer needs in a cost-effective manner. Ten years ago, the concept of responsive design was introduced to meet the problems experienced by many business struggling to address the demands of the marketplace.  Google even started...
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